Your sales motion is broken.
Find out exactly why.
Most revenue leaders know something is wrong. Deals stall. Pipeline is unpredictable. Reps struggle to articulate value. The problem is — you don't know which of the 5 phases of your GTM motion is the root cause. The Revenue Diagnostic maps your entire revenue engine against the Precision Revenue Framework and delivers a phase-by-phase breakdown of exactly what's broken, why it's broken, and what to fix first.
Built for revenue leaders
who are done guessing.
If you're nodding along to any of these, the diagnostic is for you.
Founders & CEOs
Who know revenue is plateauing but can't pinpoint whether it's a positioning, sales execution, or ops problem.
CROs & VP Sales
Who are being asked to fix pipeline predictability but lack a framework for diagnosing where the motion is actually breaking down.
Revenue Operations Leaders
Who want a data-driven starting point for a GTM audit — not a consultant's deck full of generic best practices.
Sales Directors & Managers
Who need language to explain to leadership why reps are struggling — and a sequenced fix they can actually execute.
Run this diagnostic if any of these are true:
- ›Your pipeline looks full but deals won't close
- ›Reps can't articulate why you beat competitors
- ›You're losing deals late in the process with no clear pattern
- ›Revenue is unpredictable quarter to quarter
- ›Your team does demos before understanding the real problem
- ›Marketing and sales are pointing fingers at each other
- ›You're adding headcount but revenue isn't scaling with it
Not a score.
A full diagnostic.
Every section of your report is written specifically to your answers — not pulled from a template bank.
Overall Revenue Engine Score
A single composite score (out of 80) that tells you — and your board — exactly where your GTM motion stands against the PRF benchmark. Includes a plain-language rating and what it means for your growth trajectory.
Phase-by-Phase Breakdown
Each of the 5 PRF phases gets its own score (out of 12), severity rating, root cause analysis, and specific observations about what your answers reveal. You'll see exactly which phase is dragging down the others.
Priority Repair Sequence
The phases ranked in the order you should address them — because fixing phase 4 before phase 1 will waste your time and money. The sequence is calculated from your specific score pattern, not generic advice.
Top 3 Immediate Actions
Concrete, specific actions you can take in the next 30 days. Not "improve your ICP" — but the actual lever to pull based on where your score breakdown indicates the highest recoverable value.
Sales Team Intelligence Section
A narrative interpretation of what your score pattern reveals about your sales team's behavior, habits, and structural gaps — written for sharing with your leadership team or board.
Email Delivery
Your report delivered to your inbox so you can access it anytime, share with your team, or revisit during quarterly planning.
Stop guessing. Run the diagnostic.
15 questions, under 10 minutes, your report in your inbox immediately.
5 phases.
Every revenue breakdown lives in one of them.
The Precision Revenue Framework was developed by Rick Spair, founder of AIXF, through more than a decade of GTM revenue consulting. Click each phase to see exactly what we diagnose.
Here's what your report looks like.
Every section below is written specifically to your answers — not pulled from a template bank. This is a condensed sample of an actual report output.
Real diagnostics produce multi-section narrative analyses with root cause breakdowns, downstream impact mapping, and a full PRF implementation roadmap specific to your scores.
- Score interpretation grounded in your actual answers
- Each phase scored independently with severity rating
- Root cause analysis — not generic best-practice paraphrasing
- Sequenced repair plan calibrated to your score pattern
- Implementation timeline with concrete actions per phase
- Board-ready language for sharing with leadership
The diagnostic generic GTM
consulting can't deliver.
Most marketing and GTM consulting engagements cost $25,000 to $50,000 — and most of them lack a proven, specialized framework underneath. The Diagnostic is built on the Precision Revenue Framework, backed by $1.2 billion in closed enterprise sales. Same depth of analysis. Productized. Self-serve. $297.
One question, asked the right way:
what should I do first?
Most revenue diagnostics either hand you a generic score and try to sell you something — or they bill you $50K, take three months, and run on a framework no one's heard of. This is neither.
Three things most diagnostics miss.
Specificity, not scoring
"Your sales motion is a 6.4 out of 10" tells you nothing actionable. Every section of your report names the actual root cause — and what to do about it.
Sequence, not list
A list of 20 things to fix is paralysis. The diagnostic ranks repairs in the order you should execute them — because fixing phase 4 before phase 1 wastes everything.
Framework, not opinion
Built on the Precision Revenue Framework — battle-tested across 100+ engagements. You're getting a structured methodology, not one consultant's hunch.
Know what's broken.The Diagnostic Operating Principle
Know what to fix first.
One natural next step.
The diagnostic tells you exactly what's broken and what to fix first. If you want help fixing it — that's where our managed services come in. ABM Intelligence rebuilds Phases 02 and 03 (account intelligence and outbound). Matchmaking rebuilds the top of Phase 02 (target identification). AI TechRev handles content and amplification across phases. Run the diagnostic first. Decide what to do about it second. No pressure either way.
Stop guessing.
Run the diagnostic.
15 questions. Under 10 minutes. Your report in your inbox immediately. $297, one-time, no subscription.