Big-company revenue motion.
Small-company economics.
The Precision Revenue Accelerator brings the proven PRF methodology to B2B companies under $10M in revenue. Two-week Diagnose phase, then straight to modular Activate engagements built around the revenue drivers that actually matter at your scale. Same rigor as the enterprise PRF track. None of the multi-month deployment overhead.
For B2B SMB under $10M2-week Diagnose foundationModular Activate engagements
Built specifically for
emerging B2B operators.
The Accelerator is engineered for companies at a specific stage — the segment most underserved by traditional revenue consulting. If your company fits these three criteria, this is the offering built for you.
This is the right fit if your company is all of these.
Annual revenue under ten million dollars. Below the threshold where enterprise-scale GTM transformation programs are economically viable.
No more than two domestic locations. Single-market or dual-market focus where the GTM motion can move quickly across the org.
Sales team of twelve or fewer people. Small enough that change moves fast; large enough to have real pipeline mechanics to optimize.
If your company exceeds any of these criteria — bigger revenue, more locations, larger sales org — the enterprise PRF track is the better fit. See the full PRF Framework.
The SMB has the same problem.
Not the same budget.
Under-$10M B2B companies face the exact same five-force GTM problem as enterprise. They just can't afford a 9-to-12-week enterprise deployment to address it. The Accelerator solves both — the methodology, scoped to SMB economics.
Three reasons SMBs need their own track.
One — SMBs don't have complex existing GTM systems to redesign. The enterprise PRF Architect phase exists because mid-market and enterprise companies have years of accumulated infrastructure that needs reshaping. SMBs typically have gaps to fill, not systems to retool. The Accelerator skips Architect and goes straight to Activate — installing the systems instead of re-engineering them.
Two — speed-to-revenue matters more at this scale. A 9-to-12-week enterprise engagement makes sense when you have a $50M+ revenue base where the methodology will compound over years. At $3M-$10M, you need pipeline movement in weeks, not quarters. The Accelerator is engineered for that velocity.
Three — the cognitive footprint has to be smaller. Founder-led SMBs and emerging revenue teams can't absorb the full enterprise PRF toolkit while also running the business. The Accelerator delivers the high-leverage subset of the methodology — the parts that move the needle at SMB scale — without the cognitive overhead of the enterprise track.
One foundation.
Modular activation.
Every Accelerator engagement starts with the same two-week Diagnose phase. From there, you select one or more Activate modules based on what the Diagnose surfaces — only the work that addresses what's actually broken.
Diagnose
Two-week structured diagnostic mapping your revenue motion against the five PRF shifts. Same deliverables as the enterprise PRF Diagnose phase, scoped to SMB context. The output identifies which Activate modules will actually move the needle.
Activate
Select one or more activation modules based on what Diagnose surfaces. Each module is scoped, fixed-fee, and ships working systems — not strategy decks. Pick what you need now; add more later as priorities shift.
Two weeks. Six deliverables.
The honest assessment.
The Diagnose phase delivers the same caliber of revenue intelligence the enterprise PRF track does — scoped to SMB context and timeline. You leave with a clear picture of what's working, what's broken, and which Activate modules will produce the highest return.
Revenue Engine Assessment
Comprehensive narrative assessment of your current revenue motion across all five PRF shifts — what's functioning, what's broken, and what's costing you deals. Written in plain language, not consultant-speak.
Pipeline Reality Ratio
Quantitative analysis of your current pipeline against the volume, velocity, and conversion metrics required to hit your stated revenue target. Where the gap is — and what it would take to close it.
ICP Sharpening
Refined Ideal Customer Profile based on a structured win/loss analysis of your closed-won deals. Most SMBs are selling to a broader profile than their wins actually justify; this fixes that.
Current-State Audit
Structured inventory of your current messaging, targeting, outreach, sales execution, and operations against the PRF benchmark. Includes severity ratings and root-cause analysis for each gap.
Module Selection Brief
The strategic recommendation — which Activate modules will produce the highest return for your specific situation, in what sequence, and why. Built from the Diagnose findings, not generic playbooks.
Working Session With Rick
A 90-minute working session covering the report, the recommendations, and your specific questions. Direct conversation with Rick — not a delivery from a junior analyst.
Four modules.
Pick only what you need.
Each Activate module is a fixed-scope engagement that ships working systems aligned to a specific PRF shift. Start with one module. Add more as priorities evolve. Every module is built to compound with the others when stacked.
Sales Enablement Activation
Installs the discovery, qualification, and champion-development systems your sales team needs to convert pipeline at a higher rate. Built around the PRF "From Pitch to Diagnostic" shift.
- Structured discovery framework
- Deal qualification scorecard
- Business case template with NLP framing
- Champion identification & development playbook
- Team training session + role-play workshop
Orbit Marketing Activation
Builds the surround-sound multi-touch campaign architecture that creates ambient warmth in your target accounts before sales ever asks for a meeting. Built around the PRF "From Outreach to Orbit" shift.
- Surround-sound campaign architecture
- Warm-path engineering across channels
- Content-as-proof calendar (60 days)
- Engagement scoring & signal model
- Marketing-to-sales handoff protocol
Managed Services Activation
The "Rick-as-a-service" tier — fractional CRO advisory, monthly pipeline operating cadence, and light execution oversight. For SMBs that want senior revenue leadership without a senior hire.
- Fractional CRO advisory engagement
- Monthly pipeline operating cadence
- Campaign execution oversight
- Quarterly business review & recalibration
- Direct access to Rick on a defined cadence
Revenue Agents Activation
AI revenue stack setup — signal monitoring configuration, AI-powered outreach agents, conversation intelligence install, basic pipeline intelligence dashboards. The AI infrastructure that scales SMB sales without scaling headcount.
- Signal monitoring & trigger event configuration
- AI outreach agent setup
- Conversation intelligence install
- Pipeline intelligence dashboards
- Team training on AI augmentation workflows
Module selection is determined during the Diagnose phase — only the work that addresses what the Diagnose surfaces is recommended.
How an Accelerator engagement actually works.
From first discovery call to working systems in production. Most engagements complete the Diagnose plus one or two Activate modules in 6 to 10 weeks total.
Discovery Call
30 minutes with Rick. We confirm the Accelerator is right for your situation (you meet the three eligibility criteria), discuss what's driving the inquiry, and scope the Diagnose phase. No pitch deck. If the fit isn't there, we say so directly.
Diagnose Kickoff
Engagement starts with a structured kickoff session. We collect the inputs — pipeline data, current messaging, closed-won and closed-lost deal artifacts, team context. Two weeks of structured diagnostic work follows.
Diagnose Delivery
Six deliverables shipped at the end of the two-week phase. The 90-minute working session with Rick walks through the findings, the Module Selection Brief, and any clarifying questions.
Module Selection
You choose which Activate modules to engage based on the Diagnose recommendations. You can run modules in sequence, in parallel, or pick just one and stop there. The methodology accommodates the way your business actually moves.
Activate Execution
Each module ships working systems — frameworks, playbooks, scorecards, campaign architecture, AI configurations — installed and operating in your business. Team training is included. The deliverables don't sit in a deck; they run in your operation.
Same methodology.
Two engagement shapes.
How the Accelerator differs from the enterprise PRF track.
Same Precision Revenue Framework methodology underneath. Two different engagement structures — calibrated to the realities of company size, sales team scale, and existing GTM infrastructure.
Track 01 · For SMB
Precision Revenue Accelerator
- Companies under $10M revenue
- Up to 2 domestic locations
- Sales team of 12 or fewer
- Two-week Diagnose foundation
- Modular Activate engagements
- Skip Architect — go straight to installation
- Typical engagement: 6–10 weeks total
Track 02 · For Enterprise
Full PRF Engagement
- Companies $20M+ revenue
- Multi-location, multi-segment
- Established sales orgs
- Full Diagnose phase
- Architect phase rebuilds existing systems
- Activate phase deploys at scale
- Typical engagement: 9–12+ weeks
If your company sits in the middle — $10M to $20M revenue, transitioning from SMB to mid-market — the discovery call is where we determine which track fits. Some companies in that band run a hybrid path.
Big-company revenue motion.The Precision Revenue Accelerator Operating Principle
Small-company economics.
Stop running enterprise consulting
at SMB scale.
Every Accelerator engagement starts with a 30-minute discovery call. Rick walks through your situation, confirms fit against the three eligibility criteria, and scopes what your Diagnose phase would cover. No deck, no pitch — just a fit conversation.