The PRF
Service Catalog.
Every service in the Precision Revenue Framework™, from first diagnostic to full revenue operating system, itemized and scoped in the open. Forty five deliverables across five shifts and three phases, plus the operating layer that keeps it all compounding. Buy a piece, a phase, or the whole machine.
Diagnose → Architect → Activate → Operate.
The sequence is fixed. The pace is yours.
You cannot architect what you haven't diagnosed, and you cannot activate what you haven't designed. Within that sequence, every service below is individually purchasable, sized by work effort, not padded by billable hours, and delivered by the AIXF Axiom fleet with a named senior operator on every engagement.
Diagnose
The factual foundation. Enter with Diagnose; go as deep as the evidence demands with the Blueprint Menu. Each of these services has its own page with the full scope.
Diagnose, Phase 1
The mandatory front door: four instruments, three documents, ten business days, ends with your prescribed catalog priority order.
The Blueprint Menu
Eleven diagnostic blueprints à la carte, three dependency honest bundles, every one backed by a real case study.
Full Blueprint Series
The complete Phase 1 diagnostic, all eleven documents, capstone synthesis included, exactly as the case studies show.
Architect
The most intellectually intensive phase: permanent strategic decisions that set your revenue trajectory for the next 12–36 months. Blueprint before building. Each build assumes its Diagnose foundation exists.
Message & Positioning Architecture
The complete positioning system, from category decision to the words your sellers say on Monday morning.
- Category Strategy Brief, compete, reposition, or claim new ground
- Contrast Narrative, Old Way → Breaking Point → New Way → Outcome
- Stress tested "Only We" statement
- Message Architecture, master statement, pillars, proof points, personas
- Message Playbook, pitches, emails, LinkedIn, cold call openers, ready to use
Account Intelligence Build, 25 Accounts
Replace static lists with living intelligence: know who's in pain, who decides, and what creates the opening.
- Signal Dictionary, 10–15 ranked buying signals from your own deal history
- Signal Monitoring Playbook + configured dashboard and weekly cadence
- Buying Committee Model + per account mapping template
- 25 full Account Intelligence Briefs with committee maps
- Fit + Intent + Timing scoring model · Tier 1/2/3 matrix · battle cards
Engagement Engine Design
Stop reaching out; start surrounding. The complete multi channel engagement architecture, tier by tier.
- Channel Strategy Map, where each ICP persona actually consumes information
- Surround Sound campaign plans, 90 day Tier 1, nurture Tier 2, automated Tier 3
- Warm Path Maps + activation plans per Tier 1 account
- Referral & Introduction Playbook · Content Audit + 90 day calendar
- Engagement Scoring Model · Marketing to Sales Handoff Protocol
Consultative Sales System
Turn presenters into trusted advisors who command premium pricing, with the full toolkit to do it.
- Deep Discovery Framework, 5 dimensions, 50+ questions, call guide
- Deal Qualification Scorecard with CRM integration requirements
- Business Case Template + customizable ROI calculator
- Value Story Library · Champion Identification Guide + Enablement Toolkit
- Multi thread engagement guide · per competitor Displacement Playbooks
Revenue Operations Design
The measurement system that turns pipeline guesswork into an evidence based revenue machine.
- Stage Gate Criteria, evidence based entry and exit rules per stage
- CRM configuration spec + deal dashboard design
- Leading Indicator Scorecard, green/yellow/red per active deal
- Forecast Model + weekly review template
- Win/Loss Program design + Revenue Intelligence Dashboard spec (10–12 metrics)
The Full Architect Phase
All five builds as one integrated design program, positioning, intelligence, engagement, sales system, and revenue operations architected together, the way the framework intends.
- Every deliverable from A1 through A5
- Cross shift integration, one coherent blueprint, not five documents
- Milestones M2, M3 design, and M4 cleared
- Ends with a launch ready Activate plan
Activate
Strategy becomes habit. Hands on deployment, training, campaign launch, and system installs, the sprints below are the "deep dive" engagements.
Positioning Deployment & Message Training
The new position goes live everywhere at once, and your team learns to say it.
- Messaging deployed: website hero, decks, email templates, LinkedIn profiles
- Message market fit testing with 3–5 real target buyers, scored and refined
- Live sales training, role plays, "say this not that," pitch rehearsal
Campaign Launch & Account Activation
The engagement engine turns on: campaigns live, warm paths activated, handoffs tested.
- All 25 accounts scored live with sales; Tier 1 pursuit list locked
- First Surround Sound campaign live across all assigned channels
- First 5 warm introductions activated · first content pieces published
- Marketing to Sales handoff protocol tested and refined
Sales Enablement Program
The team gets trained and armed, discovery, business cases, champions, displacement.
- Full enablement session on the complete sales system
- Discovery role plays + business case workshop
- Champion toolkits deployed · competitive displacement role plays
- All tools and playbooks distributed and in daily use
Revenue Operations Install
The operating system goes live: clean pipeline, honest forecast, instrumented dashboard.
- CRM reconfigured, stages, required fields, dashboard built
- Pipeline cleaned to Real / At Risk / Dead with hygiene cadence running
- First full cycle forecast review on the new model · leading indicators scored
- Win/Loss program launched · Revenue Intelligence Dashboard live
The 90 Day Launch, All Four Sprints
The complete Activate phase run as one coordinated 90 day program: positioning deployed, campaigns live, team armed, operating system installed, ending at Milestone M8, the full framework operational.
Operate
After Milestone M8 the framework runs, and compounds. The advisory cadence keeps it sharp; the managed systems keep it fed.
Ongoing Advisory Cadence
The post launch operating rhythm, senior led: biweekly strategy reviews, monthly pipeline reviews, quarterly Win/Loss analysis, and dashboard accountability, the cadence the framework prescribes after M8.
The Framework Systems, Fully Managed
The running machinery that feeds the framework: Sentinel GEO monthly plans, ABM Intelligence packages, the Podcast Studio authority engine, and the AIXF app suite.
Prefer it as one engagement with one throat to choke? That's exactly what the Enterprise PRF track is, and the Accelerator is the right sized subset for firms under $10M.
Start at the front door.
Everything else follows.
Diagnose prescribes your catalog priority order, which services you need, and in what sequence.