Stop chasing names.
Start chasing triggers.
Everyone can sell you contact data. Nobody can sell you timing. ICPDNA finds the companies that have just done something that opens a buying window, identifies the roles that own the decision, and tells you how to open the conversation. Twelve at a time, every one verified against a primary source.
Built on Business DNA. Verified before it ships. Delivered by analysts, not a scraper.
A list of names tells you who.
It never tells you when.
Your team already has more contact data than it can work. What it does not have is a reason to call today rather than next quarter. So outreach gets sent on a schedule instead of a signal, response rates settle at one percent, and the pipeline that results is a function of volume rather than fit.
The firms that consistently win mid market work are not the ones with the biggest lists. They are the ones who reach an operating leader in the eight weeks after something changed: an acquisition to integrate, a core platform being replaced, a compliance date on the calendar, a new executive rebuilding a roadmap. That window is short, it is public if you know where to look, and almost nobody is watching it systematically.
Four things that reliably precede
a buying conversation.
Leadership change
A new CIO, COO, VP of Engineering or plant leader rebuilds priorities, budgets and vendor relationships inside their first two quarters. It is the single strongest predictor of a technology decision, and it is entirely public.
Integration under way
An acquisition, divestiture, spin off or merger forces systems, data and process consolidation on a timeline set by the deal rather than by IT planning. Internal teams are stretched at exactly the moment scope expands.
Platform in motion
A core system replacement, ERP migration, cloud move or AI program being stood up. These are the engagements that slip, and the ones where outside delivery capacity is easiest to justify.
A date on the calendar
A compliance deadline, certification requirement, transition service agreement expiry or regulatory conversion. Unlike a strategic ambition, a date cannot be deferred, which makes it the most fundable trigger of all.
Each signal is matched against your Business DNA before it counts. A trigger at a company that will never buy from you is noise, not intelligence.
Twelve opportunities. Four answers each.
Nothing padded.
Every opportunity in your report answers the same four questions, in priority order, with the most open windows first.
The trigger
What happened, the date it happened, how long the window typically stays open, and the primary source it was verified against.
The roles that own it
The job titles accountable for this specific decision, each with the reason that role owns this particular event, separated into economic buyer, champion and influencer so you know who signs and who advocates.
Why it fits you
Why this opportunity aligns with what your firm actually does, grounded in your differentiators and the shape of the deals you have already won. Where the fit is partly weak, the report says so.
The approach
The sharpest angle in, three to five ordered actions, and a talk track you could use on a first call, written to the role, not to a name.
What we will not do.
We will not pad your list. If only eight companies genuinely clear both filters this cycle, you get eight and we tell you why. Twelve is a target, not a quota, and a report with four weak entries costs you more in wasted business development time than it delivers in coverage.
Most prospect intelligence is generated.
Ours is checked.
Every trigger is verified against a primary source.
A claim is confirmed against a company release, regulatory filing or named article before it reaches you. Search result pages and redirect links are not sources, and anything we cannot stand behind is dropped rather than dressed up.
Single sourced findings are labelled, not hidden.
Where a trigger rests on one report, the entry says so and the first recommended action is to verify it. You should know the difference between what we established and what we found once.
Roles, not names, deliberately.
Executives move. A report built on named individuals starts decaying the day it is delivered, and approaching someone who left four months ago costs you the account. Roles hold. When you want the specific people currently in those roles, our enrichment process finds and verifies them as a separate step.
Fit is assessed honestly.
If an opportunity is a stretch on size, sector or geography, the report says which and why. You are buying judgment, and judgment includes knowing where the case is weak.
Built on your Business DNA.
We model what your firm uniquely does, your differentiators, the shape of your closed won deals, your disqualifiers, before we look at the market. Two firms in the same industry receive completely different reports.
Built for firms selling considered,
high value engagements.
This is a strong fit if
- You sell services or capacity where a single engagement is worth five figures or more
- Your buyers are operating leaders: CIO, COO, VP Operations, plant and engineering leadership
- You win on relationship and credibility rather than on price or volume
- Your team is small enough that wasted outreach has a real cost
- You already know your ideal customer but cannot watch the market for them systematically
This is a poor fit if
- You need thousands of contacts for a volume email program
- You sell a low ticket, high velocity product where timing matters less than reach
- You want a contact database rather than researched opportunities
One report. Twelve opportunities.
No subscription.
ICPDNA is a single, scoped deliverable, not a recurring service. We model your Business DNA, run one cycle, and hand you the report. Scope is confirmed on the intelligence call.
Your Business DNA, built first
Before a single company is looked at, we model what your firm uniquely does: your offerings, your differentiators, the shape of the engagements you have already won, and the companies you should never be matched with. You review and correct that profile before anything runs.
Twelve opportunities, in your market
The report covers your target region and verticals, and every entry is a company showing a live trigger that has cleared both filters: it fits your DNA, and its buying window is open right now.
The trigger, dated and sourced
What happened, when it happened, how long that kind of window usually stays open, and the primary source it was verified against. Single sourced findings are labelled as such rather than dressed up.
The roles that own the decision
The titles accountable for this specific event, split into economic buyer, champion and influencer, each with the reason that role owns this particular decision. Roles, not names, so the report does not decay the week after it ships.
An honest fit assessment
Why the opportunity aligns with what your firm actually does, grounded in your differentiators and your closed won patterns. Where the fit is a stretch on size, sector or geography, the report says which and why.
The approach for each one
The sharpest angle in, three to five ordered actions, and a talk track you could use on a first call, written to the role rather than to a person.
Analyst checked before it ships
Every trigger is independently re checked against a primary source at a publish gate. Anything unverifiable, stale or generic is dropped. No self serve scraper, no unverified list.
A single report, not a subscription
One scoped cycle, delivered on a fixed schedule agreed at kickoff. There is nothing recurring to cancel. If you want another cycle later, you commission another report and we suppress the companies already served.
What lands with you
- One report covering twelve verified opportunities in your target region and verticals, priority ordered with the most open windows first.
- The trigger, the owning roles, the fit assessment and the approach for every single entry.
- Your confirmed Business DNA profile, yours to keep and reuse.
- A note on any opportunity that fell short of the bar, and why it was dropped rather than padded in.
One cycle for a mid market technology services firm
A real engagement pattern, identifying details changed. This is what one report actually looked like end to end.
- Kickoff, forty minutes: we captured the firm’s offerings, its two strongest differentiators, the profile of its last six closed won deals, and the two verticals it never wants to be matched with. The Business DNA profile was written up and returned for correction the same week.
- The market sweep ran across their region and target verticals, deliberately over collecting so the filters had room to reject. Just over two hundred companies were pulled for consideration.
- The dual filter cut that to nineteen candidates: fit without an open window went to the later pile, an open window at a company that would never buy from them was discarded outright.
- Verification re checked every surviving trigger against a primary source. Three fell out, one because the only source was a search result page, two because the window had already closed.
- Twelve opportunities shipped: four leadership changes inside their first two quarters, three post acquisition integrations, three core platform replacements, and two compliance deadlines with fixed dates.
- Each entry named the economic buyer, champion and influencer roles, and one entry was flagged as single sourced with verification listed as its first recommended action. Two entries were marked a stretch on company size, with the reason stated.
Their team worked the list in priority order rather than sending on a schedule. The report is a single deliverable, so the work stopped there until they chose to commission the next cycle.
Every report is researched and quality checked by an analyst before it ships. No self serve scraper, no unverified list.
Want the names behind the roles?
Your report tells you which organizations are in motion, who owns the decision and how to open. When you are ready to reach those people directly, our enrichment process identifies the specific executives currently in each role, verified name, title and business email, for the opportunities in your report.
It is a separate step by design. Contact data decays; the intelligence does not. You enrich when you are ready to act, not months in advance.
Four passes before anything
reaches you.
Business DNA
We model what your firm uniquely does: offerings, differentiators, the shape of your best engagements, and the companies you should never be matched with. You review and correct it before anything runs.
Market sweep
We scan your target region and verticals for companies showing a live trigger, deliberately over collecting so the filters have room to reject.
Dual filter
Every candidate must clear both tests: it fits your DNA, and it has an open window. Fit without timing is a company for later. Timing without fit is somebody else’s opportunity.
Verification and publish gate
Every surviving trigger is independently re checked against a primary source. Anything unverifiable, stale or generic is dropped. What remains is what you receive.
ICPDNA finds which accounts are in motion.
Account Intelligence goes deep on one.
Run ICPDNA to find the twelve companies worth a conversation this cycle. When one of them matters enough to build a full campaign around, Account Intelligence produces the verified executive map, the buying committee and the sequences to work it properly.
Before you ask.
How current are the triggers?
Every trigger is dated and tied to a primary source published on that date. We drop anything whose buying window has closed. A leadership change from two years ago is history, not a signal.
What if fewer than twelve companies qualify?
You get fewer, and we tell you why. Padding a report with weak matches costs you more in wasted outreach than the missing entries cost in coverage.
Do you contact anyone on our behalf?
No. We identify the opportunity, the roles and the approach. The outreach is yours, in your voice, with your relationships behind it.
Why roles instead of named executives?
Because executives move, and a report built on names decays from the day it ships. Approaching someone who left months ago damages the account. Roles remain accurate. Named contacts are available through our enrichment process when you are ready to act.
How is this different from a contact database?
A database tells you who exists. This tells you who just became worth calling, why, and what to say. Coverage is not the constraint in mid market selling. Timing is.
Can you cover our specific region and verticals?
Yes. Region and vertical are inputs to every cycle. Reports have been run across manufacturing, healthcare, financial services, maritime and government adjacent markets.
Twelve reasons to call
someone this week.
Bring us your firm and the market you sell into. We will model your Business DNA, run one cycle, and show you what actually lands: the triggers, the roles that own them and how to open each conversation.
Thirty minutes. Bring your ICP and one deal you wish you had reached earlier.