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The Revenue Engine
Scorecard.
Thirty questions, and it is free. Five forces score your growth engine against the way B2B buying actually works now. Five leaks score the seats nobody is filling and the money quietly walking out through them. Instant result, no email, no call.
0 of 30 answered
Force 01 · Market Positioning
1. If a prospect asks ChatGPT or Perplexity to recommend firms like yours, what happens?
Force 01 · Market Positioning
2. How would a stranger describe what makes your firm different from the ten firms that look like you?
Force 01 · Market Positioning
3. How much of your revenue comes from a clearly defined vertical or offer specialty?
Force 01 · Market Positioning
4. If we asked your CEO, your top seller, and your website "why choose you," how many different answers would we get?
Force 01 · Market Positioning
5. Does your firm own a named market position or category that competitors don't claim?
Force 02 · Account Intelligence
6. How do you decide which new accounts to pursue?
Force 02 · Account Intelligence
7. Before first outreach to a target account, what do you actually know about it?
Force 02 · Account Intelligence
8. How many people do you typically know inside a target account's buying committee?
Force 02 · Account Intelligence
9. How do you learn that a target account just got new leadership, funding, or a compliance mandate?
Force 02 · Account Intelligence
10. When you're up against a specific competitor in a live deal, what do your sellers work from?
Force 03 · Committee Engagement
11. What are your cold outreach reply rates doing?
Force 03 · Committee Engagement
12. Beyond the founder's network and cold outreach, what builds your firm's visibility with buyers?
Force 03 · Committee Engagement
13. When a deal goes quiet, how many relationships do you have inside the account to keep it alive?
Force 03 · Committee Engagement
14. How does your firm typically get a first meeting at a new account?
Force 03 · Committee Engagement
15. How often does your firm publish something a target buyer would actually find useful?
Force 04 · Sales Execution
16. Who creates new pipeline in your firm?
Force 04 · Sales Execution
17. When you do get the meeting, how does it usually run?
Force 04 · Sales Execution
18. How often do you lose deals to 'no decision' or silence?
Force 04 · Sales Execution
19. When your internal champion has to sell your deal to their leadership, what do they carry into that room?
Force 04 · Sales Execution
20. What has to be true before your team invests time writing a proposal?
Force 05 · Revenue Operations
21. Can you see your real pipeline math, cost per opportunity, win rate, cycle length, right now?
Force 05 · Revenue Operations
22. What percentage of this year's revenue came from accounts you didn't serve last year?
Force 05 · Revenue Operations
23. If your top rainmaker left tomorrow, what happens to new revenue?
Force 05 · Revenue Operations
24. What does it take for a deal to advance a stage in your CRM?
Force 05 · Revenue Operations
25. When you lose a deal, what happens next?
Part two · The leaks
Five questions on the work nobody has time for. A firm can be strategically sound and still lose real money to an unanswered phone and an aging invoice.
Leak 01 · Inbound Response
26. A qualified lead fills in your form at 7pm on a Friday. When do they hear from a human?
Leak 02 · The Phone
27. What happens when someone calls your main line and nobody picks up?
Leak 03 · Receivables
28. How does an unpaid invoice get chased at your firm?
Leak 04 · Renewals and Churn
29. How do you find out a customer is about to leave?
Leak 05 · Dormant Pipeline
30. What happens to a quote you sent that went quiet, or a deal you lost six months ago?
Answer all thirty questions to unlock your score.